Naked Photo Shoot Of Jennifer Lopez Goes Viral

"I want you to flaunt your best assets — yes, I said assets — and I want you to feel great doing so!"

Credit: Jennifer Lopez/Instagram

During her birthday celebration on Sunday, Jennifer Lopez, 53, stripped down to her birthday suit to launch her new beauty line, JLo Body by JLo Beauty.

In a new interview promoting the line, the superstar told People, "I am the age I am, but I feel amazing and happier than ever."

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Credit: Jennifer Lopez/Instagram

Jennifer added that she feels like she is only at halftime right now and that she is just getting started.

In her "On The JLo" newsletter, the singer told fans that she had came up with a new product called FIRM + FLAUNT™ Targeted Booty Balm.

Related: Jennifer Lopez Shuts Down the Botox Rumors Once and for All

A sexy nude campaign video of Jennifer promoting the product was shared later on Instagram. Booty, hips, and thighs are among the targeted areas where the balm can be used to firm the skin's appearance.

"We give all this care and attention to the skin on our face, but we sometimes neglect the body," she explained. "It was important to me to create a skincare routine for the body to address its specific and unique needs, and we started with the booty."

Related: Ben Affleck Says He's Happy Since Rekindling his Relationship with Jennifer Lopez

Jennifer added, "Today’s my birthday and I am gifting YOU with a special drop of #JLoBody FIRM + FLAUNT™ Targeted Booty Balm."

"I want you to flaunt your best assets — yes, I said assets — and I want you to feel great doing so!" she continued.

On the JLo Beauty website, Jennifer has released a limited amount of booty balms, with more to come in August.

Related: Jennifer Lopez Commemorates Memorial Day In Staggering Red & Blue Dress

In other news: Nicki Minaj Releases Trailer For Her New Docu-Series

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