Beyonce's Renaissance Tour: Potential $2B Record-Breaking Revenue


Credit: Beyoncé/Instagram

Beyonce's upcoming Renaissance tour, which will kick off in Stockholm on May 10th, has the potential to bring in over two billion dollars, according to Forbes.

The tour will mark Beyonce's first world tour in around seven years and will include multiple venues in the UK, such as Cardiff's Principality Stadium, Sunderland's Stadium of Light, Murrayfield in Edinburgh, and Tottenham Hotspur Stadium in London.

Related: A Look at Beyoncé's Most Memorable Hits

Forbes predicts that the Renaissance tour could bring in around 2.4 billion dollars solely from ticket sales by September, with a relatively high ticket cost of around 700 dollars.

Credit: Beyoncé/Instagram

This prediction surpasses the magazine's current highest forecast for tour sales, which is 2.4 billion for Taylor Swift's ongoing Eras tour.

Related: Beyoncé Challenges IRS Assessment of Additional Tax and Penalties in Court

Forbes attributes the optimistic projections for tour sales to the pent-up demand for live concerts after the Covid-19 pandemic, which led to lockdowns and quarantines that prevented fans from attending events in person.

The tour is named after Beyonce's recent successful album, and it will help college and university students in around ten cities with scholarship funds.

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