Brad Pitt’s “F1: The Movie” has raced to the top of the box office in the U.S. and Canada, pulling in $55.6 million domestically and $144 million globally in its opening weekend.
It marks the biggest theatrical success yet for Apple Original Films. But while the numbers are impressive, not everyone is celebrating. Some critics are calling it a flashy, overpriced commercial disguised as a film.
Directed by Joseph Kosinski, known for “Top Gun: Maverick,” and produced with heavy involvement from Formula 1 star Lewis Hamilton, the film follows Pitt as a veteran driver returning to the track to mentor a young rookie.
It features real F1 tracks, cameos from actual drivers, and racing sequences shot during live Grand Prix events. Apple reportedly spent over $200 million on production and marketing—making it one of the most expensive original films in recent years.
While fans praised the high-octane visuals and Pitt’s performance, critics were quick to slam the movie for what they call “brand overload.” Logos from sponsors like Mercedes, Rolex, and Apple’s own products flood the screen.
Some viewers claimed they remembered the product placements more than the plot. Others pointed out how unrealistic moments, like fabricated qualifying rules and dramatic crash setups, took away from the sport’s authenticity.
Despite the mixed reaction, the movie’s strong start could signal a new era for Apple’s push into blockbuster territory. However, the backlash over its commercial feel may raise questions about whether audiences are okay with films that double as brand showcases.
What do you think—is “F1: The Movie” a thrilling ride or just a sleek, two-hour ad? Sound off in the comments and tag a friend who needs to see it!
It marks the biggest theatrical success yet for Apple Original Films. But while the numbers are impressive, not everyone is celebrating. Some critics are calling it a flashy, overpriced commercial disguised as a film.
Directed by Joseph Kosinski, known for “Top Gun: Maverick,” and produced with heavy involvement from Formula 1 star Lewis Hamilton, the film follows Pitt as a veteran driver returning to the track to mentor a young rookie.
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| Credit: BradPittOfficial/Instagram |
It features real F1 tracks, cameos from actual drivers, and racing sequences shot during live Grand Prix events. Apple reportedly spent over $200 million on production and marketing—making it one of the most expensive original films in recent years.
While fans praised the high-octane visuals and Pitt’s performance, critics were quick to slam the movie for what they call “brand overload.” Logos from sponsors like Mercedes, Rolex, and Apple’s own products flood the screen.
Some viewers claimed they remembered the product placements more than the plot. Others pointed out how unrealistic moments, like fabricated qualifying rules and dramatic crash setups, took away from the sport’s authenticity.
Despite the mixed reaction, the movie’s strong start could signal a new era for Apple’s push into blockbuster territory. However, the backlash over its commercial feel may raise questions about whether audiences are okay with films that double as brand showcases.
What do you think—is “F1: The Movie” a thrilling ride or just a sleek, two-hour ad? Sound off in the comments and tag a friend who needs to see it!
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